The Art of Self-Branding
Learning Objectives:
- Understand importance of personal branding
- Discover inner strengths and weaknesses
- Identify the types of Personal Branding
- Identify Internal Branding and External Branding
- Learn the 4Ps in Personal Branding
- Learn self-positioning
Learning Outcomes:
Participants completing the course will be able to:
- Identify the importance of personal branding
- Explore the activities that contribute to their inner strengths and weaknesses
- Identify the different types of personal branding
- Identify the 4Ps in Personal Branding and how to maximize the marketing effort
- Self-evaluate and plan for their career
- Build the skills necessary to maintain employment
Outline:
Understanding Personal Branding
- Why personal branding is essential to career success
- Discover your inner strengths and weaknesses
- Identify your success indicators
Types of Personal Branding
- Internal Branding - What you think of yourself
- External Branding – How others see you