The Art of Self-Branding 

Learning Objectives:

• Understand importance of personal branding
• Discover inner strengths and weaknesses 
• Identify the types of Personal Branding
• Identify Internal Branding and External Branding
• Learn the 4Ps in Personal Branding
• Learn self-positioning

Learning Outcomes:

Participants completing the course will be able to:

• Identify the importance of personal branding
• Explore the activities that contribute to their inner strengths and weaknesses
• Identify the different types of personal branding
• Identify the 4Ps in Personal Branding and how to maximize the marketing effort
• Self-evaluate and plan for their career
• Build the skills necessary to maintain employment

Outline:

Understanding Personal Branding

• Why personal branding is essential to career success
• Discover your inner strengths and weaknesses
• Identify your success indicators
  

Types of Personal Branding

• Internal Branding - What you think of yourself
• External Branding – How others see you
  

4Ps in Personal Branding

• Product
• Promotion
• Price
• Place

Building Skills to Gain and Maintain Employment

• Developing a career plan
• Deportment: posture, walk, gestures and habits
• Handshakes, greetings and introductions
• Non-verbal communication skills: eye contact and body language
• Branding for Promotion
• Branding for Employment

Lesson Review